NEW: This workshop fulfills a credit in NPS's new The Innovative Leader Series.
Complete five workshops in the category to earn a certificate and digital badge.

Learn how to turn prospects into superfans! Having trouble getting stakeholders to understand, value, and support your mission? Struggling to move the needle on growth? Tired of flying blind with your brand story, messaging, and stakeholder experience? Imagine having a detailed Brand Map that makes everything crystal clear - to your team and outside stakeholders - driving engagement and amplifying your impact.

With this interactive workshop, creating that map is firmly within your grasp. Join special guest and brand advisor Ron Jesse Marcus to learn about the Brand Map and leave with a tangible tool to strengthen your brand and expand your impact.

Ron will guide you through:
Your Story

• Your compelling Journey — how you got here
• Purpose — your “Why”
• Values — your character — what you believe in and how you behave
• Promise — Unique Value Proposition — why you, why now?
  

Who You Serve

• Your different stakeholder types
• S.W.I.F.T. Analysis — Show What’s In it For Them — what do your myriad stakeholders get out of engaging with you?

Your Environment
The internal and external factors affecting your ability to consistently deliver on your Promise

• Culture Alignment — Is your team energetically aligned with your purpose and promise?
  
• Finance & Operations — Do you have the wherewithal to operate efficiently and effectively?
• S.W.O.T. Analysis — Uncover your organization’s Strenghts, Opportunities, Weaknesses, and Threats
  

Fulfillment
Create the customer experience that consistently delights and satisfies your stakeholders:

• Branding — How you present your Promise visually and verbally
• Marketing & Sales — Generating awareness and adoption
• Service Delivery — Giving stakeholders the actual product or service you promised them
• Service & Support — Ensuring customer satisfaction at all times
  

Prospect Journey
From initial awareness to engagement to loyalty to advocacy!

If you're a nonprofit or mission-driven business ready to create clarify, earn loyalty, and generate results in these difficult times, this workshop's built for you.

Facilitated by Ron Jesse Marcus, CEO Purpose-Powered Marketing

Registration Pricing: $30 Sweet Deal Members |  $70 Community Members |$50 Personal Learning Member | $100 Public